White Hat Tactics=A Happy Google=Better SERPS For Your Blog=More Cash In Your Pocket

When practicing SEO (search engine optimization), it’s easy to get impatient and try to hurry things up a bit, if you care about where your site is in Google’s  SERPS (search engine results page) don’t attempt it, keep your SEO efforts white hat. In the make-money-online-niche, search engine traffic is by far the best traffic to go after, and Google supplies the lions share of that traffic, so keeping Goog happy with your SEO efforts becomes a priority.

I’m not into black hat tactics or anything like that but I have looked for ways to get keyword anchored backlinks to this blog, and noticed I’ve fallen somewhat in the SERPS. So I’ve investigated and actually read some of Google’s Webmaster Guidelines.

I learned that I was doing a few things Google really doesn’t care for:

Automated queries

Google’s Terms of Service do not allow the sending of automated queries of any sort to our system without express permission in advance from Google. Sending automated queries absorbs resources and includes using any software (such as WebPosition Gold™) to send automated queries to Google to determine how a website or webpage ranks in Google search results for various queries.

I wasn’t aware of this, and realized I was guilty as charged. I have and had been using a tool called serps finder and I have the older version to boot (the one that shows results 1000 deep as opposed to the newer one that only goes 100 deep.) Being somewhat of a stat junkie I’m always curious as to where I rank for my keywords.

Secondly: I just added some internal links in some of my older posts (to try and optimize for some keywords) another no-no! Google wants links added slowly and naturally over time. Any time there is a lot of link activity in short span of time there’s a good chance it’ll raise a red flag.

I’ve dropped  in the serps, and assume it’s the linking I did (as Google crawled my blog today) so I’m learning as I go here, and hopefully giving you a heads-up so you won’t make the same mistakes. I think everything will even out over time, and I’ll just try and make Goog happy because A Happy Google=Better SERPS For My Blog=More Income it really is as simple as that!

Here’s the rest of Google’s Quality Guidelines FYI:

These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It’s not safe to assume that just because a specific deceptive technique isn’t included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.

If you believe that another site is abusing Google’s quality guidelines, please report that site at https://www.google.com/webmasters/tools/spamreport. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.

Quality guidelines - basic principles

  • Make pages primarily for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”
  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
  • Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.
  • Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.

Quality guidelines - specific guidelines

If you determine that your site doesn’t meet these guidelines, you can modify your site so that it does and then submit your site for reconsideration.

So what does Google consider links from bad neighborhoods?

  • Free for all link pages
  • Link farms, or lots of links to unrelated sites
  • Known web scammers
Google looks for bad linking patterns of all the sites a person owns. In other words be careful about interlinking your own sites, make sure they are relative.
Also be sure your outbound links are to sites that are relative to yours and not “bad neighborhood” sites.
Incoming links of course are out of your control and you shouldn’t be penalized, even if they come from a “bad neighborhood”.
Periodically check your outbound links to make sure they are going to the proper websites and not to a 404 error page as the 404 error page upsets Goog too.
In Conclusion

If you care about your position in Google’s SERPS keep the big G happy and follow their guidelines, keep your SEO efforts “white hat”.

Remember this: White Hat Tactics=A Happy Google=Better Serps For Your Blog=More Cash In Your Pocket!

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